- April 25, 2024
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Jessica and Doug Gibson are the owners of Iron Revolution Sports Performance. Photo by Ray Boone
Doug and Jessica Gibson started Iron Revolution Sports Performance, a private sports performance facility, nearly five years ago. They were in Port Orange for a year before moving the facility to 2405 E. Moody Blvd. in Bunnell, where they’ve been for the past four years.
Most would think they get to exercise all the time.
But balancing their marriage, taking care of their two small children and working up to 15 hours per day proves otherwise.
“Time-wise, fitness has to fit into your life. It can’t be the other way around,” Jessica said.
In other words: You have to make time for it.
“Control the things you can control. All the other things are out of our hands,” Doug said. “We can control our food, we can control our training and we can control what we do outside of the gym. Even if you only get 20 minutes to train, do something intense. Don’t let only having 20 minutes be the reason why you don’t work out.”
Iron Revolution is a private studio. They mostly work out in small groups or one-on-one. They have a range of clientele, from kids who just started playing sports to senior citizens, including a 64-year-old woman who is preparing to set a deadlift world record.
“People need to have a good relationship with food, a good relationship with fitness and a good relationship with their body. When you get that trifecta, it makes it easy to attain whatever your goals are.”
DOUG GIBSON, Fitness and nutrition expert
When they get new clients, the Gibsons sit down with them and help them narrow down their goals.
“We get down to brass tacks,” Doug said.
They take body measurements: body circumference, body fat and basic weigh-ins. They keep track of what your body is doing week-to-week to hold you accountable.
“At the end of the day,” Doug said, “numbers don’t lie.”
The Gibsons have trained hundreds of people. They have found that many come in with a huge goal that is unrealistic to achieve. They try to do too much, too soon.
The key is to set small-term goals.
“I usually tell clients to start about by picking one thing,” Jessica said. “Let’s say this week you wanted to not have soda or not have caffeine. Pick one thing that you can do every day. Once you make it a full week, add another goal on. Small-term goals eventually lead to bigger goals.”
The next step is to be prepared. Plan out how you’re going to reach your goal: your exercise routines, your meals.
“Being prepared sets you up better,” Jessica said. “When you’re not prepared, you can make bad choices.”
The Gibsons don’t like the phrase “I can’t.” When you set a goal, you don’t want to restrict yourself too much. They prefer to say “I choose.”
Instead of saying “I can’t eat this” or “I can’t do that,” say “I choose to eat this” or “I choose to do that.”
“When you restrict yourself too much, that’s usually when you fail,” Jessica said. “Saying ‘I choose’ is empowering.”
