- May 4, 2024
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Karli and Tanner Reaveley, franchise owners of the new Crumbl Cookies. Photo by Alexis Miller
Customer Shane Crebs with his Crumbl Cookies. Photo by Alexis Miller
The staff prepares cookies. Photo by Alexis Miller
This week's lineup: confetti milkshake, rice crispy treat, brownie batter, Reeces cup, double chocolate chip and pink sugar cookie. Photo by Alexis Miller
Customers order cookies inside the bakery. Photo by Alexis Miller
Flagler County’s first Crumbl Cookies location celebrated its grand opening on Friday, June 16.
Franchise owners Tanner and Karli Reaveley have been familiar with the franchise since it was founded in 2017 in Logan, Utah, where the couple lived before moving to Florida. Before opening Crumbl Cookies locations — the Reaveleys have opened eight in the last two-and-a-half years since they arrived in Florida — Tanner Reaveley was managing sales teams and Karli Reaveley worked as a registered nurse.
Most of the locations the couple have opened are in South Florida, where they live.
Though Palm Coast is far from their home, Tanner Reaveley said, he and his wife will still stop by the bakery from time to time.
“We love getting our hands dirty and making cookies,” he said.
The Reaveleys have hired around 35 employees to staff the Palm Coast location, which is open from 8 a.m. to 10 p.m. Monday to Thursday and from 8 a.m. to midnight Friday and Saturday.
“I’m really excited about the late hours and to try new things, especially new dessert options, in Palm Coast,” said Erin Walker, a customer at the grand opening. “It’s going to be a really big problem for our diets, in the best way.”
The bakery was originally scheduled to open in late April, but was delayed because of complications with building permits and electricity.
“We require a lot of power — a lot more than a business this size usually has,” Tanner Reaveley said. “Between our mixers, our ovens, and our warmers and fridges, there’s a lot that we cram into this space.”
The couple chose Palm Coast because they saw a lack of dessert options available, especially late at night, Tanner Reaveley said. They wanted a location in the heart of the community, and chose Island Walk Shopping Center for that reason.
“It comes down to the love for the concept,” Tanner Reaveley said. “We love the rotating menu, the pink wall, all the pink boxes, we just love being around it. So, we want to make sure we provide the same experience that we’ve had at other Crumbls, along with awesome cookies and great customer service.”
Crumbl Cookie offers curbside pickup, inside and online ordering and delivery.
“It’s been very busy but very fun at the same time,” Karli Reaveley said. “Everyone loves the cookies, and so do we. My goal is just to have the business running well.”
