- May 5, 2024
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The presentation could lead to a brochure dedicated to promoting Ormond Beach to tourists and to locals.
BY MATT MENCARINI | STAFF WRITER
A June presentation could help boost tourism in Ormond Beach.
The Ormond Beach Chamber of Commerce, along with the city, will present a proposal to the Halifax Area Advertising Authority, which funnels money from Volusia County to groups seeking to advertise the area, to acquire funds for a brochure promoting tourist attractions in Ormond Beach.
“We want to attract visitors and residents and locals to Ormond Beach,” said Tony Capozzi, executive director of the Ormond Beach Chamber of Commerce. “And we want to educate people on what we offer. We don’t have a promotional piece that highlights what we offer.”
Capozzi said he’s been asked in the past for information about the area and its attractions, but the only literature he has is split up in different pieces. There isn’t an all-encompassing document.
The chamber is expected to present its proposal in June or July, which will be the final obstacle in securing a still-undetermined amount of funding.
The idea was first formed toward the end of last year, by a chamber tourism committee. Once the committee had specifics ideas of how best to promote the area, the chamber approached the Daytona Beach Area Convention and Visitors Bureau and its president, Jeff Hentz, to explore a possible partnership.
Hentz said he’s seen other cities push for similar brochures, such as Melbourne in Brevard County, as well as when he worked in California, and said it’s a reasonable and smart approach to take, although it’s difficult to predict a monetary impact.
“I don’t know how trackable it is, but it helps promote and drive traffic to the area,” he said of tourism brochures and other promotional materials. “So I think there’s a (positive) affect. (But) I can’t’ put a metric on it.”
If approved, the brochure will be distributed with all of the other Convention and Visitors Bureau materials for the area. Hentz said it would be designed to attract tourists to Ormond Beach who are already in the area, or who are thinking of making a trip.
After approval, Hentz said his marketing staff will work with the Ormond Beach team to create the brochure, giving advice about design and what to include.
The final product would promote local restaurants, beaches, hiking trails, hotels and museums, among other attractions.
“It’s a win-win-win, all around,” Capozzi said. “It helps the city. It helps economic development. And it helps the businesses that are already here.”
