- May 9, 2024
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The fourth quarter is approaching: Is your business prepared? If not, take note!
BY DIANE MICHALE | CONTRIBUTING WRITER
The word on the street is that, due to spending upswings, Benjamins have been flowing this summer more than usual in Ormond Beach. Personally, this is the busiest I’ve been in five years of local operation. (And it’s The Callan Group’s five year anniversary this September, thank you very much!)
So what’s changed? What I’m hearing is that more businesses are spending money on marketing, realizing that their investment is well overdue. As a marketing professional, the change in the air is music to my ears.
Ormond Beach is buzzing. New gathering spots like Grind Gastropub (formerly Caffeine Bistro) and Fusion 43 at The Rose Villa are opening in September. Frame of Mind is expanding, Tomoka Brewery has been giving beachside a new vibe and organizers of the Marketing Next Expo, happening Sept. 11, are working around the clock.
All of this means that if you haven’t begun conceptualizing your marketing strategies, now is the time. With October right around the corner, having a solid plan well before the holidays is key.
Listen to some Ormond Beach experts on how to be prepared for the fourth quarter.
Darlynn Tacinelli, owner of Little Blog Dress Media, says:
"It's been a great year! I believe the recession is over, as I'm seeing people spend more advertising dollars to promote their business, especially in this third quarter. Take this time to see what worked and what didn't to ensure that 2013 ends on a positive note."
Kevin Wakefield, owner of Grind Gastropub & Kona Tiki Bar, says:
“Developing what I hope will be a revolution in the local dining experience hasn't been easy. We have been preparing for almost a year now and next month’s opening would not have been possible without a lot of help. Outsourcing the jobs outside my skill set allowed me to build a cohesive team with one common goal in mind."
Jan Gage, owner of Ormond Magazine, says:
"Act as if you're Coca-Cola at whatever level your budget will allow, no matter what quarter!"
As communications director of The Callan Group, I would advise attending the Marketing Next Expo, purposefully scheduled just before the year's last quarter. Aimed at educating and empowering, the expo is truly meant to battle complacency. Hearing local experts talk about all things marketing will be the shot in the arm you need to face quarter four head on.
*Diane Michael is the communications director of The Callan Group, a custom newsletter company in Ormond Beach. Visit www.thecallangrp.com.
