Palm Coast Data, the largest private employer in Flagler County, announced recently it will lay off 30 of its approximately 900 employees.
According to an e-mail from spokesman Paul Fulton Jr., the magazine subscription fulfillment service company “has fine-tuned its mail order and paper processing workforce to capitalize upon expanding digital opportunities. The digital transition continues to occur quickly within the markets we serve and, therefore, requires ongoing evaluation of our work model — which must include new and emerging skills that are driving our industry and our clients.
“As we are currently hiring in other areas of the company, this alignment — which affected approximately 30 of Palm Coast Data’s total employees — should not result in a long-term reduction of (full-time employees),” Fulton continued. “This transition also offers retraining opportunities for some employees who wish to attain new skill sets, as well as employment opportunities for those who already have them. This was a modest reduction in one department. And while we are always fine-tuning our workforce like any employer, no further reductions are being considered at this time.”
Palm Coast Data is located on Commerce Boulevard, off Pine Lakes Parkway. In 2008, the city offices were moved from that location to the current City Marketplace in a deal that kept the company in town.
Fulton said: “Palm Coast Data has maintained the number of jobs it committed to retain in 2008. Net new jobs have been added to that baseline at a pace consistent with trends in our clients and industry. Meanwhile, thought leaders on the digital side have expressed strong interest in Palm Coast Data’s new e-commerce services for the publishing and membership community.”
The company also added a direct mail unit in September to complement its subscription services. Vice President Tom Dawson said in a release that research indicated direct mail was “the top advertising investment in 2010.”
— Brian McMillan