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Palm Coast Thursday, Aug. 24, 2017 1 year ago

From sandwich artist to CEO, Bunnell native helps online clothing company reach its potential

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When Ashley Vannoy first started at online clothing store Alexander Del Rossa, the company was doing about 20 orders a day. Now, they do about 900 — on a slow day.
by: Ray Boone Sports Editor

As a music production student at Daytona State College, Ashley Vannoy, then just 20 years old, worked a variety of jobs.

She dabbled in sandwich making at Subway for two years, she worked at Woody’s Bar-B-Q and she spent a great deal of time handling customer service for Alexander Del Rossa, an online clothing company based in Bunnell.

And after years of working her way up the business ladder, Vannoy, now 29, has reached new heights. She’s now the CEO of Alexander Del Rossa.

“I kind of very organically grew into the role,” said Vannoy, who started at the company seven years ago. “It’s kind of a very unique opportunity, and I don’t take that for granted. It’s a rare thing I think, especially around here, to find a position where I could do this. It’s great to have an opportunity like this in a small town.”

Alexander Del Rossa is an exclusively online clothing company that focuses on selling men’s and women’s sleepwear, including nightgowns, pajamas and bath robes, which the company manufactures overseas.

When Vannoy first started, the company was doing about 20 orders a day. Now, they do about 900 — on a slow day. During the winter holidays, the amount of orders per day can reach as high as 10,000, with the majority coming from Amazon.com.

In addition, when Vannoy first started at the company, they were working out of a double-unit industrial complex. Alexander Del Rossa now operates out of a 20,000-square-foot warehouse, which Vannoy said, is starting to overflow with shipments.

“We actually have to store some of our shipments in Amazon's warehouse,” she said. “We might add on. We might have to buy another place. We’re in the discussion process right now as to what the next few years are going to look like because we’re at the capacity point again.”

Sam Vannoy, her husband, handles the logistics of the business. He said it’s a unique experience to have his wife as his boss.

“It was different getting used to her as my boss,” he said. “It’s a little bit different than our marriage dynamic. No one’s really the boss. We’re just in it together. It’s meant more of a partnership for us at work and at home.”

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