The Handcrafted & Homegrown campaign highlights mom and pop shops.
By Julie Murphy
Flagler County Public Information Officer
Flagler County’s Tourism Department is unveiling its newest video campaign – Handcrafted & Homegrown – just in time for the holidays.
“We started with Flagler Beach businesses because that area has faced several challenges within the past few years, most recently the A1A road construction,” said project manager Candi Breckenridge, tourism marketing assistant. “Part of what makes this area so unique are the ‘mom and pops’ – the locally-owned and operated businesses that offer handmade items, meals prepared from scratch and small-town hospitality.”
The series of five videos (and growing) gives local business owners the opportunity to share the passion behind their products. They will be shared across Flagler County’s social media platforms, but an even stronger emphasis will be placed on the Palm Coast and the Flagler Beaches’ monthly e-newsletters, business listings, blog posts, as well as in paid advertising. Additionally, the short features have their own landing page on visitflagler.com – the tourism website.
The video campaign was created using funds from the tourism tax – also known as “bed tax” – paid by hotel visitors to Flagler County. None of the funding comes from property taxes.
“Our department provides a complex scope of services,” said Tourism Director Amy Lukasik. “We don’t just bring visitors to town, we also provide initiatives that support local businesses and the economy here in Flagler County.”
Here is the link to the tourism Eat, Shop & Play Local page: https://www.visitflagler.com/things-to-do/eat-shop-play-local/
and the YouTube playlist: https://www.youtube.com/playlist?list=PL3CWnBAstQs5vSpmybmBJgfDR_bmsYnAf.