City sees first results from postcard plan


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  • | 4:00 a.m. March 25, 2011
Palm Coast is warm when the nation is cold, according to city officials.
Palm Coast is warm when the nation is cold, according to city officials.
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The latest economic developmen plan for Palm Coast: postcards.

More than 10,000 recently mailed postcards advertising Palm Coast to out-of-state lot owners are beginning to draw attention, according to a release sent out by the city’s community development department.

The city reports receiving daily phone calls from a total of 15 states, with most respondents within the ages of 46 to 65. Five respondents indicated intentions to move to Palm Coast within the next year, 38 within five years and nine within 10 years.

“We’re responding to people from locations such as Kalamazoo, Mich., Shelton, Conn., and Searcy, Ark.,” Beau Falgout, senior planner, said via e-mail. “Trail maps, newsletters, recreation coupons and an invitation to visit Palm Coast have been mailed to close to one hundred inquisitive respondents.”

The promotional piece is designed as an economic development tool to draw attention to local businesses, such as hotels and restaurants. The effort is shared by the Flagler Home Builders Association and Flagler County Association of Realtors.

The postcard initiative is the first step in an ongoing city marketing campaign.

— Brian McMillan contributed to this report. 

 

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