The Flagler County Humane Society was able to up its adoption numbers during the last three months through its participation in the American Society for the Prevention of Cruelty to Animals’ Rachael Ray $100,000 Challenge.
Exact numbers aren’t yet available, but as of Oct. 28, the shelter had facilitated 542 adoptions during the three-month challenge, earning recognition from the ASPCA’s vice president of community outreach for the huge turnaround the shelter saw.
At the two-month mark of the contest, the humane society had seen a 48% increase in its adoptions. And though the humane society didn’t reach its goal of 650 adoptions, the impact they made through increased adoptions is more important, especially because the humane society is nearly always at full capacity, said Corinne Robbins, service and marketing manager for the organization.
“These pets end up homeless through no fault of their own,” Robbins said. “We were so proud to be a part of a nationwide effort that made a big difference.”
Nationwide, shelters participating in the contest combined for a total of about 47,000 adoptions.
Robbins said the Flagler County Humane Society used aggressive marketing and ran adoption specials to drive up its numbers. They plan to continue these strategies now that the contest is over, she said.
The humane society should find out if it won a prize from the contest within the next two weeks.
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